It turns out elite figure skaters really love Instagram and they also love anime about elite figure skaters. I’m still not sure I really get Instagram as social media and I really just use it to post food pictures, but one of the coolest things about Yuri on Ice (among many other cool things) is the way that social media is actively used in the ways you’d expect a normal human being to use it. It’s just a small slice of the more interesting part of the show, which is presenting characters that feel like they could be real athletes doing stuff rather than anime people who happen to skate.